During these lean economic times when charitable giving is dwindling, the YWCA has taken a proactive approach utilizing new technologies to implement non-traditional fundraising methods in our latest initiative: the 24 for 24 Pledge. We are asking individuals to “make a small commitment; make a big difference” by pledging 24 dollars a month for 24 months to the YWCA $2 Million Challenge – a campaign that will ultimately result in a $4 million fund to endow the YWCA’s social service programs.
You can sign up for the pledge by means of text messaging or the web. Watch our PSA video below (courtesy of Dan Shreve of The Media Center) featuring real-life YWCA supporters expressing "y" they give to the YWCA 24 for 24 Pledge. Help us spread the word on Facebook and Twitter as well!
These non-traditional fundraising methods are becoming more and more valuable for all nonprofits because of the ailing economy. With cutbacks in charitable giving from individuals, businesses and foundations across the board, it is all the more critical that we involve our community at a grassroots level. We want this campaign to engage a younger demographic, not only as a fundraiser, but also as means to raise awareness about the services we provide, which are even more critical in today’s economy.
Sign up for the 24 for 24 Pledge today. To many of us, $24 a month may mean buying a few less lattes or packing a lunch rather than eating out; however, to the people we serve, it can change lives.
Where to find the us on the web:
You can sign up for the pledge by means of text messaging or the web. Watch our PSA video below (courtesy of Dan Shreve of The Media Center) featuring real-life YWCA supporters expressing "y" they give to the YWCA 24 for 24 Pledge. Help us spread the word on Facebook and Twitter as well!
These non-traditional fundraising methods are becoming more and more valuable for all nonprofits because of the ailing economy. With cutbacks in charitable giving from individuals, businesses and foundations across the board, it is all the more critical that we involve our community at a grassroots level. We want this campaign to engage a younger demographic, not only as a fundraiser, but also as means to raise awareness about the services we provide, which are even more critical in today’s economy.
Sign up for the 24 for 24 Pledge today. To many of us, $24 a month may mean buying a few less lattes or packing a lunch rather than eating out; however, to the people we serve, it can change lives.
Where to find the us on the web:
- Website: ywcacharleston.org
- Facebook: YWCA of Charleston (fan page)
- Twitter: ywcacharleston
- YouTube channel: ywcacharleston
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